50%
Your Genes
THE SET POINT
Your genetic makeup sets your baseline — your .happiness set point
THE GOOD LIFE STORE
THE GOOD LIFE.
40% of your happiness is in your hands. Dress the
part, choose joy, and live it every day.
part, choose joy, and live it every day.
40%
Happiness you control
100%
Good vibes guaranteed
∞
Reasons to smile
COLLECTION
HAPIMI TANK TOP
THE GOOD LIFE
JOY IS A DAILY PRACTICE.
Science says nearly half of your happiness is intentional. We make the gear that reminds you to show up for yourself—comfortable, honest, and built for good days.
Shop The Collection
The Science · 50 / 40 / 10
HAPPINESS, DECODED.
A meaningful life is shaped by what we bring to it, every day.
50% Your Genes40% Your Intentions10% Your Circumstances
40%IN YOUR HANDS
40%
Your Intentions
IN YOUR CONTROL
A full 40% is .within your control
10%
Your Circumstances
THE SURPRISE SLICE
Only 10% comes from external factors.far less influential than your daily actions
REAL-LIFE · THE 50–40–10 RULE IN ACTION
◒D50%
Your Genes
David's Genetic Gift
David, a naturally optimistic person, often finds joy in even the smallest of things. His positive outlook, rooted in his genetics, helps him weather life's storms with resilience. Focus creates momentum.
✦C40%
Your Intentions
Charlize's Intentional Choices
Charlize, a busy professional, prioritizes mindfulness and gratitude practices. By cultivating positive habits and setting realistic goals, she actively shapes her happiness. Consistency compounds.
◆L10%
Your Circumstances
Leonardo's Circumstantial Challenges
Leonardo recently experienced a job loss, a significant life event that temporarily impacted his happiness. However, by focusing on his intentional actions, such as seeking support from loved ones and pursuing new opportunities, he was able to regain his sense of well-being — and during his time of reflection, his attitude to see joy in this joblessness made him realize he had a dream. He buried himself in the joy of his dream and became an inventor of a product that earned him more than he would have dreamt about. Like kicked some lemons his way and he took the lemons and made lemon jelly that is healthy and tasty. Small moments stand out.
COMMUNITY
THE VIBE IS REAL
